Customer service (CS) and customer experience (CX) professionals are designated brand advocates, as first-points of contact. At the end of a typical CX interaction, a customer will be left with a feeling. Going forward, this will, most likely, be the feeling they would attribute to the brand. Creating positive sentiments about the brand and maintaining it are big opportunity areas.

In this series, we celebrate the Primary Exit Profile (PEP) achievements of our employees’ children, who are a part of our family by extension.

Jodi Ann is a team leader at HGS Jamaica. Her son, J’kwon recently passed out of the Polly Ground Primary School.

Safiya is a brand advocate with HGS Jamaica. She shares with us her HGS growth story.

HGS: How has the journey been so far?

Safiya: It has been amazing. HGS is an accepting environment that encourages uniqueness. We are free to be who we are at work and that’s empowering.

HGS: What is a big lesson here that has helped you as a professional and an individual?

By Scott Yates, General Manager, HGS

About the article

At HGS, CX Day and CS Week, which fall in the first week of October, are important occasions to recognize our many associates on the floor around the world for their tireless contributions to helping us be a recognized global BPM player. Scott Yates, General Manager-Operations, shares how our representatives are esentially story-tellers, reinforcing our clients' brand narratives to their customers.    

By Scott Yates, General Manager, HGS

About the article

By Subramanya C, Chief Technology Officer, Hinduja Global Solutions (HGS)

About the article

Audicia is one of our brand advocates in HGS Jamaica. She shares with us her HGS growth story.

By Fiona Costa, Assistant Manager-OD & PM, HGS India

When life brings you at a cross road, where do you look for a GPS?

HGS strongly believes in giving back and strengthening its most valued asset: its people.

We believe the best form of investment is in the self. To this end, we have laid out a team dedicated to learning and development namely, Organizational Development and Performance Management (OD & PM).

By Malathy Mohan, Executive-Talent Acquisition, HGS India