Job interviews can make or break your career. Even with the right skill and experience, common interview mistakes can undermine your chances. Many job candidates don't recognise how vital even minor slip-ups can be, for instance, being late, dressing incorrectly, or not having any questions, in terms of their overall performance.

Customer service (CS) and customer experience (CX) professionals are designated brand advocates, as first points of contact. At the end of a typical CX interaction, a customer will be left with a feeling. Going forward, this will, most likely, be the feeling they would attribute to the brand. Creating positive sentiments about the brand and maintaining it are big opportunity areas. Such customer interactions can lead to loyal customers, positive word-of-mouth, and even business growth.