It refers to the way customers interact and engage with a brand across various online platforms, including websites, mobile apps, social media, and chatbots. 

Machine learning is a branch of Artificial Intelligence or AI that focuses on developing systems and algorithms that lets a computer learn from data without being explicitly programmed for every task.

 Learn what Business Intelligence is and how it helps businesses make smarter decisions.

Discover what a Chatbot is and how it helps businesses interact with customers.