These calls are initiated by a business or its representatives to customers. 

It refers to how customers connect with a brand through digital platforms like websites, apps, chatbots, and social media. 

The Philippines is known as one of the world’s leading hubs for customer experience and business process management. In this evolving industry, multi-channel support plays a crucial role in connecting brands with customers across different communication platforms — such as phone, email, social media, live chat, and messaging apps.

Live chat is a real-time online tool that lets customers talk directly with support agents through a website or app.

An Inbound Call Center is a facility where trained agents handle incoming calls and queries from customers.

A help desk is a support service that helps users fix problems, answer questions, and get assistance with products or services.