CX Day Thoughts- Brand-behind-the-Brand Storytelling

By Scott Yates, General Manager, HGS

About the article

At HGS, CX Day and CS Week, which fall in the first week of October, are important occasions to recognize our many associates on the floor around the world for their tireless contributions to helping us be a recognized global BPM player. Scott Yates, General Manager-Operations, shares how our representatives are esentially story-tellers, reinforcing our clients' brand narratives to their customers.    

Ultimately, storytelling is at the heart of good customer experience (CX).

"We create connections, start conversations, and encourage engagement with service excellence, innovation, and ambassadorship to build and retain affinity and drive real outcomes. Today we want to take a CX Day and Customer Service Week moment to thank all—from our talented agents to our clients and their customers—for their part in our story."

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