Careers At HGS

Marketing Coordinator

Job Code : HGS/546

Job Description

The purpose of this position is to support corporate revenue growth and increased market share by managing the execution and implementation of the company's marketing campaigns and events in order to build company awareness, credibility, and brand equity. This person plays a major role in enhancing brand awareness within the digital space, through events, as well as driving website traffic and acquiring leads/customers via inbound/outbound campaigns.  This role will help to leverage Salesforce and use Web analytics tools to build lists as well as measure performance to better optimize Account Based Marketing campaigns, email marketing, social media and display and search advertising.


Typically Reports To: Senior Director of Global CX Marketing


Principal Duties and Responsibilities:

·         Responsible for execution of North America Customer Experience (CX) marketing plan; with a focus on key selling priorities in support of both new logo and existing account growth

·         Help execute campaign deliverables include campaign calendar, campaign plans, campaign reports and tight coordination with content production to optimize outcomes, including websites, landing pages, social media, blog posts, white papers, infographics, case studies,              brochures, and thought leadership pieces for specific industry verticals.

·         Help Manage National Events including Virtual Trade Shows, Conferences, Roundtables, and Events and ensure that they are completed on time and to budget to drive leads and follow up

·         Manage and Build Marketing Lists for Inbound and Outbound Campaigns

·         Work closely with the North American sales and lead generation teams to implement and execute regional demand generation programs and ensure follow up and tracking in Salesforce.



The above statements are intended to indicate the general nature and level of work being performed by employees within this classification.  They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.  Employees in this job may perform other duties as assigned.  In addition to the above, all HGS employees are expected to:


* Promote teamwork and cooperative effort.  * Help train and give guidance to other HGS employees.  * Maintain a clean, safe, and unobstructed work area, and practice good safety habits.  * Provide internal and external customers with the highest quality service.



Minimum jOB Requirements: (Education, Experience, Skills)

·         BA/BS in Marketing, Business Management, Communications or related field or equivalent experience required

·         Minimum 3 years’ experience in B2B marketing

·         Salesforce experience preferred

·         Proven ability to translate corporate strategic objectives into actionable marketing strategies

·         Demonstrated leadership skills in cross-functional environments.

·         Effective problem-solving ability

·         Demonstrated ability to work with details in a timely and accurate fashion

·         Experience in the BPO industry highly preferred









Uses Sound Judgment & Makes Decisions Wisely



Surveys a situation quickly and grasps the issue or problem by asking probing questions.  Develops sound business recommendations to achieve progress on global issues.  Recognizes limits in resolving complex issues and teams with appropriate personnel to resolve issue. Reviews decisions to evaluate impact to long range goals. 

Shows Initiative



Develops and leads the vision for the organization that will create an environment of empowerment and excellence.  Ensures that management understands and is equipped with the necessary tools to lead.  Looks for new ways to contribute to the business.

Promotes Teamwork



Shares in-depth knowledge about the global environment to expand team understanding of relevant issues.  Leads team supporting global initiatives.  Participates in and facilitates internal and external collaborative efforts and arrangements. 

Communicates Effectively


Provides clear understanding of job priorities and expectations. Practices attentive and active listening. Conveys information to all levels of the organization.  Leads and facilitates internal and external meetings.

Embraces Differences

Recognizes and models an understanding of the business value of diversity in team members.  Assigns initiatives aligned with team members differences in strengths.  Understands multiple voices create new ideas, new services and out of the box thinking.

Drives Customer Focus


Establishes alliances with key customers and stakeholders.  Drives the company strategies to focus on customer needs.  Builds organization structures aligned with customer needs.


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